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The art of writing advertising / conversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins
- 作者： Higgins, Denis
- 其他作者：
- 其他題名：
- A McGraw-Hill advertising classic
- 出版： New York ;London : McGraw-Hill c2003
- 叢書名： A McGraw-Hill advertising classic
- 主題： Advertising , Advertising copy , Advertising executives
- ISBN： 0071410937 (pbk.) :: NT457
- 一般註：Originally published: Lincolnwood, Ill. : Contemporary, 1965
-
讀者標籤：
- 系統號： 005101338 | 機讀編目格式
館藏資訊
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
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