資料來源:
三民書局
Ten deadly marketing sins : signs and solutions / Philip Kotler
- 作者： Kotler, Philip
- 其他題名：
- 10 deadly marketing sins
- 出版： Hoboken, N.J : Wiley c2004
- 主題： Marketing--Management
- ISBN： 0471650226 (hbk.) :: NT539
- 書目註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005110089 | 機讀編目格式
館藏資訊
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can
內容註
Your company is not sufficiently market focused and customer driven Your company does not fully understand its target customers Your company needs to better define and monitor its competitors Your company has not properly managed its relationships with its stakeholders Your company is not good at finding new opportunities Your company's marketing planning process is deficient Your company's product and service policies need tightening Your company's brand-building and communication skills are weak Your company is not well organized to carry on effective and efficient marketing Your company has not made maximum use of technology