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The product manager's handbook / Linda Gorchels
- 作者： Gorchels, Linda
- 出版： New York : McGraw-Hill c2006
- 主題： Product management , New products--Marketing
- 版本：3rd ed.
- ISBN： 0071459383 (pkg.) :: NT$1672.00 、 9780071459389 (pkg.) 、 0071459464 (hbk.) 、 9780071459464 (hbk.) 、 0071459472 (CD-ROM) 、 9780071459471 (CD-ROM)
- 書目註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005121910 | 機讀編目格式
館藏資訊
摘要註
Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists to adapt, amend, adjust and manipulate." -- p. [391]
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