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The strategy of small firms : strategic management and innovation in the small firm / Tim Mazzarol and Sophie Reboud
- 作者： Mazzarol, Tim 1957-
- 其他作者：
- 出版： Cheltenham, UK ;Northampton, MA : Edward Elgar c2009
- 主題： Small business--Management , Strategic planning , Business planning , Organizational effectiveness
- ISBN： 9781843764175 (hbk.) :: NT$3850.00 、 1843764172 (hbk.)
- 書目註：Includes bibliographical references (p. 343-378) and index
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讀者標籤：
- 系統號： 005129429 | 機讀編目格式
館藏資訊
The majority of businesses throughout the world are small firms and they play a crucial role in the economic growth of the world's economies. The authors offer a conceptual framework supported by their own original case study data to explain how and why a small firm should approach strategic planning.
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