詳細書目資料

資料來源: Google Book
33
0
0
0

A practitioner's guide to public relations research, measurement and evaluation / Don W. Stacks and David Michaelson

  • 作者： Stacks, Don W.
  • 其他作者：
  • 其他題名：
    • Public relations collection
  • 出版： New York, N.Y. : Business Expert Press 2010
  • 叢書名： Public relations collection
  • 主題： Public relations--Research
  • 版本：1st ed
  • ISBN： 9781606491010 (pbk.) :: NT$808.00 、 1606491016 (pbk.) 、 9781606491027 、 1606491024
  • 書目註：Includes bibliographical references (p. [219]-222) and index
  • 讀者標籤：
    需登入
  • 引用連結：
  • 系統號： 005134358 | 機讀編目格式

館藏資訊

From back cover: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with exciting changes and developments of publications, this book will...act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

資料來源： Google Book
延伸查詢 Google Books Amazon
回到最上