Marketing management : an Asian perspective / Philip Kotler, ... [et al.]
- 作者： Kotler, Philip
- 其他題名：
- Pearson one
- 出版： Singapore : Prentice Hall c2009
- 叢書名： Pearson one
- 主題： Marketing--Management , Marketing--Management--Marketing--Management--Asia
- 版本：5th ed
- ISBN： 9789810679934 (pbk.) :: NT$1216.00 、 9810679939 (pbk.)
- 書目註：Includes bibliographical references and index
-
讀者標籤：
- 系統號： 005134366 | 機讀編目格式
館藏資訊
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.