Mastering technical sales : the sales engineer's handbook / John Care, Aron Bohlig
- 作者： Care, John (Managing director of Mastering Technical Sales LLC)
- 其他作者：
- 其他題名：
- Artech House technology management and professional development library
- 出版： Boston : Artech House 2014
- 叢書名： Artech House technology management and professional development library
- 主題： Selling--High technology , High technology industries--Marketing
- 版本：3rd ed.
- ISBN： 9781608077441 (hbk.) :: NT$2897.00 、 1608077446 (hbk.)
- 書目註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005144651 | 機讀編目格式
館藏資訊
摘要註
Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt