Business project management and marketing : mastering businessmarkets / Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors.
- 其他作者：
- 其他題名：
- Auftrags- und Projektmanagement.
- Springer texts in business and economics.
- 出版： Berlin ;New York : Springer-Verlag Berlin Heidelberg 2016.
- 叢書名： Springer texts in business and economics
- 主題： Industrial management , Industrial marketing , Project management
- ISBN： 9783662485064 (hbk.) :: NT$2539.00 、 9783662485071 (ebk.) 、 3662485060 (hbk.)
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005152439 | 機讀編目格式
館藏資訊
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
內容註
Order Management / Frank Jacob -- Inquiry Evaluation and Proposal Preparation / Ingmar Geiger and Sarah Kruger -- Pricing and Revenue Planning in the Project Business / Wulff Plinke and Matthias Claben -- Order Financing and Financial Engineering / Klaus Backhaus, Philipp Hupka, and Nico Wiegand -- Contract Management / Georg Berkel -- Negotiation Management / Ingmar Geiger -- Project Management / Wolfgang Rabl -- Project Cooperation / Bernd Gunter.