資料來源:
三民書局
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Driving green consumerism through strategic sustainability marketing / Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad
- 其他作者：
- 其他題名：
- A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
- 出版： Hershey, PA : IGI Global, Disseminator of Knowledge c2018
- 叢書名： A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
- 主題： Green marketing , Consumer behavior--Environmental aspects , Environmentalism. , Consumption (Economics)--Environmental aspects
- ISBN： 9781522529125 (hbk) :: NT$6431.00
- 書目註：Includes bibliographical references (p. 251-293) and index
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讀者標籤：
- 系統號： 005156855 | 機讀編目格式
館藏資訊
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges t
資料來源：
三民書局
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