Customer data + privacy : insights you need from Harvard Business Review.
- 其他作者：
- 其他題名：
- Customer data and privacy (Harvard Business Review)
- Insights you need from Harvard Business Review
- Insights you need from Harvard Business Review.
- 出版： Boston, Massachusetts : Harvard Business Review Press c2020.
- 叢書名： Insights you need from Harvard Business Review. Customer data + privacy
- 主題： Data protection. , Privacy, Right of.
- ISBN： 9781633699861 (pbk.) :: NT$594 、 1633699862 (pbk.)
- 一般註："HBR's latest thinking on the future of business."--Cover.
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005172326 | 機讀編目格式
館藏資訊
摘要註
"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers--we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly."--Provided by publisher.
內容註
Trust: the new competitive advantage /. Uninformed consent /. Why it's a bad idea to let a few tech companies monopolize our data /. Privacy and cybersecurity are converging: here's why that matters for people and for companies /. A strong privacy policy can save your company millions /. Do you care about privacy as much as your customers do? /. How to exercise the power you didn't ask for /. To regain consumers' trust, marketers need transparent data practices /. How blockchain can help marketers build better relationships with their customers /. The dangers of digital protectionism /. Why companies are forming cybersecurity alliances / / Timothy Morey --Leslie K. John --Maurice E. Stuck --Andrew Burta --Kelly D. Martin, Abhishek Borah, Robert W. Palmatier --Thomas C. Redman, Robert M. Waitman --Jonathan Zittrain --Kevin Cochrane --Campbell R. Harvey, Christine Moorman, Marc Toledo --Ziyang Fan and Anil Gupta --Daniel Dobrygowski.