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Strategic analytics : insights you need from Harvard Business Review.

館藏資訊

Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organization. Strategic Analytics: The Insights You Need from Harvard Business Review will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

摘要註

"Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organization. Strategic Analytics: The Insights You Need from Harvard Business Review will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics."--Provided by publisher.

內容註

The five essential elements for succeeding with data /. Understanding the types of data and how they're /. The right way to deploy predictive analytics /. What great data analysts do/. What data is and isn't good for /. Prioritize which data skills your company needs /. How a German manufacturing company set up its analytics /. Cloud computing is helping smaller, newer firms compete /. Data science and the art of persuasion /. How Vineyard Vines uses analytics to win over customers /. How to use employee data responsibly /. What AI-driven decision making looks like /. How companies can use the data they collect to further the public good / / Thomas C. Redman --Hugo Bowne-Anderson --Eric Siegel --Cassie Kozyrkov --Joel Shapiro --Chris Littlewood --Niklas Goby, Tobias Brandt, Dirk Neumann --Nicholas Bloom, Nicola Pierri --Scott Berinato --Dave Sutton --Ellyn Shook, Eva Sage-Gavin, Susan Cantrell --Eric Colson --Edward L. Glaeser, Hyunjin Kim, Michael Luca.

資料來源： Google Book
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