資料來源:
三民書局
Manuals 2 : design & identity guidelines / editors: Tony Brook, Adrian Shaughnessy ; foreword: Lance Wyman.
- 其他作者：
- 其他題名：
- Design & identity guidelines
- Manuals two : Design and identity guidelines
- Unit ;
- 出版： [London] : Unit Editions c2019.
- 叢書名： Unit ;18
- 主題： Corporate image--Design. , Industrial design coordination. , Commercial art. , Letterheads. , Logography--Design. , Logos (Symbols) , Trademarks. , Branding (Marketing) , Patents as Topic , Branding (Marketing) , Commercial art. , Corporate image--Design. , Industrial design coordination. , Letterheads. , Logography--Design. , Logos (Symbols) , Trademarks.
- ISBN： 9780957511477 (Manuals 2 ;hbk.): NT$3143 、 0957511477 (Manuals 2 ;hbk.)
- 書目註：Includes bibliographical references (page 428).
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讀者標籤：
- 系統號： 005181750 | 機讀編目格式
館藏資訊
摘要註
Manuals 2 is a comprehensive study of corporate identity manuals from the golden era of identity design... a carefully-curated collection of 20th-century style guides, or as Steven Heller calls them -- 'sacred texts, revered for how they help shift graphic design from simply an intuitive practice to a rigorously strategic one.' In today's landscape, designers and, increasingly, non-designers rely on digital templates to implement brand identities -- fast, accurate and easily updatable, these digital manuals are now obligatory. But, in the eyes of many, we have lost something in the transition to digital style guides, and there is a growing recognition that the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. Manuals 2 makes a strong case for their survival and continued appreciation. The book includes reproductions of 20 design manuals created for US and European institutions and corporations... Many of them have been designed by the giants of 20th-century identity design.
內容註
Manuals 2 : 1960, Connecticut General -- 1961, Westinghouse Electric -- 1965, Canadian National Railways (CN) -- 165, Reuters -- 1967, International Paper Company -- 1968, Hemisfair'68 -- 1969, Novivorm DSM -- 1969, Bell System -- 1972, Allencenter -- 1973, State University of New York -- 1976, Montreal Olympics -- 1977, Bell Canada -- 1978, IBM -- 1989, Durst -- 1989, PTT -- 1990, British Rail Livery/Express Systems -- 1993, Dutch Police -- 1993, Knoll -- 1998, RAC -- 2008, First Direct.