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PRINCIPLES OF MARKETING / PHILIP KOTLER
- 作者： KOTLER, PHILIP
- 出版： NEW YORK : PRENTICE - HALL c1991
- 版本：5版
- ISBN： 0137216890 (pbk) :: NT$550
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讀者標籤：
- 系統號： 005064614 | 機讀編目格式
館藏資訊
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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