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MARKETING MANAGEMENT : ANALYSIS PLANNING AND CONTROL / PHILIP KOTLER
- 作者： Kotler, Philip
- 出版： NEW YORK : PRENTICE - HALL c1991
- 版本：7版
- ISBN： 0135634792 (pbk) :: NT$550
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讀者標籤：
- 系統號： 005066384 | 機讀編目格式
館藏資訊
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
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