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The meaning of branded objects : why some things matter more than others / Tom Guarriello.
- 作者： Guarriello, Tom.
- 其他題名：
- School of visual arts masters in branding.
- 出版： Beverly, MA : Rockport 2025.
- 叢書名： School of visual arts masters in branding
- 主題： Branding (Marketing) , Consumers' preferences.
- ISBN： 9780760395196 (hbk.): NT$808
- 一般註：Includes index.
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讀者標籤：
- 系統號： 005186827 | 機讀編目格式
館藏資訊
摘要註
"The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection"-- Provided by publisher.
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