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PRINCIPLES OF MARKETING / PHILIP KOTLER
- 作者： KOTKER, PHILIP
- 其他作者：
- 出版： NEW YORK : PRENTICE - HALL c1996
- 版本：SEVENTH EDITION
- ISBN： 0132286858 (pbk) :: given free/NT$600
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讀者標籤：
- 系統號： 005084957 | 機讀編目格式
館藏資訊
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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