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A framework for marketing management / Philip Kotler
- 作者： Kotler, Philip
- 其他作者：
- 出版： Upper Saddle River, N.J : Prentice Hall c2001
- 主題： Marketing--Management
- ISBN： 0130185256 (pbk) :: NT780
- 一般註："'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface
- 書目註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005086882 | 機讀編目格式
館藏資訊
This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.
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