詳細書目資料

資料來源: Google Book
78
0
0
0

Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker

館藏資訊

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

資料來源： Google Book
延伸查詢 Google Books Amazon

相關作品

回到最上