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The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler
- 作者： Davis, Scott M 1964
- 出版： San Francisco, CA : Jossey-Bass c2009
- 主題： Marketing , Technological innovations , Management
- 版本：1st ed.
- ISBN： 9780470388389 (hbk.) :: NT$1117.00 、 0470388382 (hbk.) 、 9780470473375 、 0470473371
- 書目註：Includes bibliographical references (p. 217-220) and index
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讀者標籤：
- 系統號： 005125604 | 機讀編目格式
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Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are get
資料來源：
三民書局
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