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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
- 作者： Kotler, Philip
- 出版： Singapore : Pearson Education South Asia 2013
- 主題： Marketing--Management , Marketing--Management--Asia
- 版本：6th ed.
- ISBN： 9789810687977 (pbk.) :: NT$1320.00 、 9810687974 (pbk.)
- 書目註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005144031 | 機讀編目格式
館藏資訊
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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